Ansoff matrix


Ansoff matrix
Ansoff matrix An‧soff ma‧trix [ˈænsɒf ˌmeɪtrɪks ǁ -sɒːf-] noun [countable]
a way of examining the possible actions that a company can take to increase its business; ➔ Boston matrix:

• The Ansoff matrix is a tool that helps businesses decide their product and market growth strategy.

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Ansoff matrix UK US noun [C] (plural Ansoff matrices, plural Ansoff matrixes) (also growth vector matrix, product market expansion grid)
MARKETING a way of examining a company’s existing products and markets, showing products it could start to make and markets it could enter: »

The Ansoff matrix presents the product and market choices available to an organisation.


Financial and business terms. 2012.